Master LIVE Educational Videos
When getting started in your business and doing social media you may want to incorporate & master LIVE educational videos because they have the ability to create business awareness and convert watchers into leads & even buyers.
But how do you do it in a way that is effective for creating those leads & sales? >> A question I often get from clients who want to utilize social media for their marketing & value hub.
In this video, you will learn the exact process that myself and the clients here at Passion Profit CEO use to create conversions from LIVE videos.
The Steps For Doing A Professional LIVE Video
- Introduce Yourself
- Start Talking Right Away
- Interact & Create Conversation To Boost The Algorithm For More Viewers
- State The Topic or Do A Question Relative To The Topic
- State The 3 Main Tips You Will Be Training On & Elaborate On Them
- Provide A Call To Action
Introduce Yourself
State who you are & your business title or your company name. This allows new viewers who don’t know you to understand who you are & why you are doing the video. This helps to create that business awareness for your company a.k.a MARKETING.
Start Talking Right Away
As a viewer, it can be frustrating to have to sit & wait to get to the good stuff. Therefore, when you are doing the live video it’s important to just go ahead with the introduction. If people miss it, it’s okay because those who hop on during the video will most likely go back and watch the replay, too.
Interact & Create Conversation
This creates engagement but it also helps the algorithm to let the social media platform know that people like this type of content so the platform should show it to more people.
When you ask questions relative to the topic you are talking about you can use it in a way to generate leads.
If people conversate back through the comments you can assume they may be a lead.
The best process then is to have a further conversation with them to find out if they truly are a lead for your business or not.
But don’t just go being a spamzilla to every person who comments.
If you reach out to them for a deeper conversation, don’t just be straightforward and ask if they want support with XYZ or pitch them an offer.
Do the work to have an actual conversation about the topic of your LIVE video and see where it goes.
State The Topic or Ask A Goal Oriented Question
When you get started it’s great to give a statement or ask a question on whether or not they have a goal relative to the topic you will be talking about. This helps them to know what the LIVE will be about so they can decide if they want to tune in and watch the remainder of the video or not. Let’s face it, every video you do, might not be for every person in your audience as they could have different types of problems they are trying to solve and the last thing we want is to waste their precious time.
State The 3 Main Tips You Will Be Training On
Same as the last step this allows them to have more of an idea of what will be covered so they can decide if they should continue watching or not. Then, do the training and don’t forget if you can ask some questions as you go or put some engagement statements in so they can engage as they are watching.
Provide A Call To Action
This is the step that is CRUCIAL for your business so that viewers know what next step to take if they are challenged with the problem you have addressed.
Lead them through your business and help them to know what to do next to overcome the problem.
Providing a call to action is how you master LIVE videos to gain that lead or customer/client.
Like This Process For Mastering LIVE Educational Videos?
Grab your copy of the “Blueprint For High Converting Live Videos Guide” which also includes a worksheet template for planning out your next successful LIVE educational video.
Need Support?
Finding it challenging to take some actions in your business? Wondering if LIVE videos are even a good strategy to use in your business? Schedule a call and let’s work through it together.