5 Areas of Focus for More Time & Financial Freedom

In this training, I teach the 5 key things to focus on if you want more time & financial freedom.

Creating More Financial Freedom

At the beginning of business, business owners are setting out with the goal of increasing their income.

In order to do this, they must focus on 3 key components.

  • Awareness 
  • Sales
  • Nurturing

Awareness

First comes awareness.

Awareness is part of your conversion system that utilizes strategies used to market to your cold market (the people who do not know you or your business exist).

In order for any business to thrive, the world has to know it exists so that they can check it out & decide if it’s somewhere they would like to shop.

It also allows the business to grow a following of people who are interested in buying in the future.

Sales

Next, the business must sell in order to become profitable.

Sales are the part of the conversion system that targets your hot market (the ones ready to buy right now).

Once people know that the business exists, they can buy from the business as long as the business is marketing its offers & has a checkout set up.

This means the business has focused on & done the work to make the business profitable to those who are ready to make a purchase right now.

Nurturing

Third, comes nurturing.

Nurturing is the part of the conversion system that targets the cold-warm market (the hyper cold buyers & those who aren’t ready yet because they have questions or concerns).

Not every person who becomes aware of the business will have the urge to be a consumer in that moment.

This is why it’s important to also structure the business for all the different types of buyers.

Nurturing is the business’s way to stay top of mind to followers & prepares them to make a purchase in the future whether that be 10 minutes from now or 2 years from now.

 

To Create More Income Rapidly

It’s important as a solopreneur to know what strategies best fit you in each of these different categories so that you can create an effective marketing & sales conversion system that fits you & your skills so that you can see client conversions quickly.

Check out the Sales Superpower Quiz to see what strategies are best aligned with your personality.

And don’t forget to create quarterly projections for your business to stay on track & consistent with hitting your income goals.

 

Creating More Time Freedom

It is possible with intention, to start the business from the beginning structured to support time & financial freedom.

However, most businesses don’t put their focus here until the business is profitable.

As service-based businesses get busier, the solopreneur realizes they become time & income-capped.

This is when they have to shift to focusing on structuring for time freedom.

So how do they do this? They focus on the 2 remaining elements to have more time & financial freedom.

  • Savvier Offers
  • Automations

Savvier Offers

After the business owner gets time & income capped, they realize something has to change because higher impact & income goals are not possible with the time they have.

This is when savvier offers come into the business plan allowing them to simplify & scale by increasing income while working less.

It all goes back to the structure of the offer which may be introducing an automated (passive) product or creating a more hybrid & group experience for their clients.

 

Automations

Let alone the offers having to transform more intention has to go on creating automations to create more time freedom.

Automations can look like any act to save the business owner time.

  • A Professional Website
  • Automated Sales Funnel
  • Client Waiting List
  • Hiring A Team

The focus here is to provide a way to share repetitive information without constantly having to be the source of that information using your time day in & out.

It also means focusing on creating the light switch effect in your business meaning that you have strategies in place that allow an immediate flow of new clients as they are desired so that you are never income-capped but also don’t have to spend any more of your time to serve them than your normal weekly routine.

 

Conclusion

If you want more time & financial freedom in your business focus on how you are structuring your business with your offers, the strategies you are using for awareness, nurturing, sales, & how you are automating your business so that you can have a fully functional & thriving business without sacrificing your personal life or all of your time to do it.

 

More Support

If you are an ambitious woman service provider struggling to get your business profitable, creating consistent income, or scaling to create more time & financial freedom book a consult & let’s figure out where the kinks are in your business plan together.

Take the Conversion Training to see how we help our clients start getting rapid conversion in their business while structuring their business for more time freedom.

 

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